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https://www.youtube.com/watch?v=0OT5qJrAQsk This was a conference session titled How Negative Brand Images Can Affect Affiliate Revenue from Affiliate Summit East 2017 which took place July 30 - August 1, 2017 at the Marriott Marquis Hotel in NYC. Session Speaker(s): Tony Wright,...
https://www.youtube.com/watch?v=_1W5YoGyh5E Scaling to the Moon - Inside our $2 Million Dollar Ecommerce Case Study The Tan Brothers are notoriously known in the ecommerce community as “league of their own” marketers. It wasn’t easy for them, but they are making it...
GBS Panama (Global Banking Summit) ...
At Mobile World Congress, Mastercard yesterday announced that it will use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments. Access to digital payments will help these businesses expand...
Retaining your customers is not only 5X cheaper than acquiring new ones, but a study by the Harvard Business Review found that increasing customer retention by just 5% can lead to a massive 25–95% increase in revenue. As Tamara McCleary,...
Since the dawn of app marketing, the majority of marketers have used the app install as their North Star metric. However, recent data has hinted at a metric that’s even more important: customer lifetime value, or LTV (also known...
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