In the age of the social media frenzy, influencers are one of brands most powerful marketing tools. They can connect with audiences and earn their trust in a way that brands can’t.
Launching an influencer marketing campaign seems easy. You get in touch with an influencer, pitch your product to them, and in turn they promote it to their thousands of followers. However, many companies face one common issue when establishing their campaign: influencers can be unresponsive. Ultimately, if you struggle to get in touch with influencers, you will struggle to set up your influencer marketing campaign.
It’s important to remember that many influencers receive anywhere between hundreds to thousands of messages every day from brands looking to collaborate with them. Influencers understand the process all too well, and most of them can already tell which brands they want to work with based on the initial messages they receive from these companies. If you want to start receiving replies to the messages you have been sending to influencers, you need to know how to appeal to them.
Below, we have outlined the 5 reasons why influencers may not be replying to your messages.
1.Get in touch using the right platform.
You need to be getting in touch with influencers on the platform where they are most responsive. For example, if their Instagram bio has a contact email address, you are better off sending an them email than sending them a DM.
Before you message influencers to pitch your product, make sure you take the time to find out where they prefer to receive inquiries for collaborations. Generally, you can find this information on their profiles.
By paying attention to small details such as this, you can increase your chances in receiving a response.
Rethink your subject line.
People often say that first impressions matter, and they are absolutely right. In this case, your subject line is your first impression. It need to be compelling, otherwise an influencer will not bother reading it.
Your subject, or message preview (the first few words of your message) should be succinct and to the point. It should reveal the intent of your message without them having to open the message.
Do not send cut and paste messages.
It would be a mistake to think that influencers cannot tell the difference between a mass-message and one that is semi-tailored to them. Influencers receive messages requesting collaborations more often than you think, which means they can probably tell the difference between cut and paste messages and personalized ones. Additionally, your mass-message may come across as a spam message, which will definitely work against you.
Rather than copying and pasting an entire message to all the influencers you are targeting, try and personalize the message a bit. Something as simple as greeting them by name can make a small difference.
Your message is too long
Long messages don’t appeal to anyone. If you are pitching to an influencer, you should avoid sending them several paragraphs in your initial message. Instead, write a concise message that is to the point, and elaborate after they have replied to you.
You are not targeting the right influencers.
Finally, You need to make sure you are reaching out to the right influencers. When you are finding influencers for your campaign, it is important do some research. You should be selecting influencers that are a good fit for your brand.
For instance, if your brand is small, you could struggle to grab the attention of an influencer who has hundreds of thousands of followers and typically collaborates with large companies.
When you are selecting the right influencers for your campaign, consider the following questions:
- Are they relevant to your industry?
- Do they do collaborations?
- Are they too high on the “totem pole”?
Most importantly, you should only be reaching out to influencers if your offer is relevant to their audience. If your product is completely irrelevant to their followers, you probably won’t receive a response from them. The offer should be mutually beneficial.