Google Releases New Updates for SEO and AdWords Marketers

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Google’s Ads Editor and Keyword Planner both got an update in the same day, touting new features for advertisers and SEO specialists.

In an announcement posted on Monday, Google introduced the 1.1 update for Google Ads Editor, a tool that has been around since March this year. The update now provides more usability features that might make life easier for people using it to manage their campaigns.

“In March we introduced Google Ads Editor v1.0, which improved the design and usability of our favorite power tool. After listening to your feedback, we’re excited to roll out Google Ads Editor v1.1,” the company wrote in its announcement.

Among the features are an image picker that lets campaign managers quickly find images they’ve used in the past for their ads and have them ready. To make things easier, the tool warns when there’s a problem with image thumbnailing due to resolution and other format issues.

Dark mode has also been introduced, letting users pick a theme with a white-on-black model instead of the typical white background found in the majority of Google’s applications. All users have to do to access it is click on the moon icon at the bottom right-hand corner of any page.

Reverting back from dark mode involves just clicking the sun icon that appears at the same location.

The tool itself is a solid way to quickly re-visit older campaigns and just copying over their settings to a new campaign. In addition to all these features, Google also added an accounts manager to provision other accounts into the platform for appropriate access management.

On the same day, Google also announced the release of its updated Keyword Planner tool. The new added feature allows marketers to fine-tune the SEO of their ads by finding related keywords that might be more trendy.

“To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword ‘boots’, you might see keyword areas such as ‘womens boots’, ‘work boots’ and ‘cowboy boots.’ You’ll have the option to broaden your search by adding recommended words to your seed keyword,” Google wrote.

Additionally, advertisers can filter out keywords that include brand names and those that are irrelevant to the businesses being advertised. This will help people create ad campaigns that are based on current trends instead of using catch-all keywords that may or may not attract audiences during certain times of the year.

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