After you have chosen your offer and have seen the geos that are available to you, you may struggle to decide which to test out first. When done well, geo-targeting can help you optimize your affiliate marketing campaigns by tailoring them to specific regions and audiences. Learning about the regions and markets where you choose to advertise is crucial in order to create a successful campaign. However, it can be challenging to know which geo is appropriate for your campaign, so we have done some research for you.
Geos can be separated into three tiers. One of the main differentiators between them is the cost involved with testing them out. The following will detail which countries fall into tier 1, 2 and 3, and which geo is right for you based on your campaign and experience as an affiliate marketer.
A well-crafted campaign from an experienced marketer can perform very well in the first tier. Locations that fall in this group are the most developed, most of the population has access to mobile phones, and online payment systems have been established for years. Residents in these countries have also had the most exposure online advertisements.
Here are some examples of countries that fall in the 1st tier:
- The United States
- New Zealand
One of the greatest advantages of targeting geos in the first tier is that the opportunities are lucrative, but it is tougher to reach these audiences. They are experienced with online advertisements; therefore, they are less likely to click ones that appear more aggressive. Another disadvantage of advertising in this geo is the cost associated with testing in these regions. While you can make a lot of money by running a campaign in these areas, it also costs a lot of money to test out the market.
The second tier is the middle ground between the first and third tiers, and it is where most of the world’s countries are classified. Countries in the second tier are developed countries, but the residents have a smaller income per household than those in the first tier. However, a good percentage of the populations in these countries have access to mobile phones and online payment systems.
Some examples of tier 2 countries include:
For a lesser-experienced affiliate marketer, the second tier is a great place to start. There may be less spending power in these regions, but the markets are also less saturated with competing campaigns.
Lastly, the third tier is comprised of countries where individuals have much smaller incomes, very little access to mobile phones, and secure online payment systems are often not available. It is possible to reach audiences in this geo; however, their lack of Internet connection and smaller incomes create some difficulty when establishing your campaign.
Countries in the third tier include:
Targeting individuals in the second and third tiers is extremely beneficial for an affiliate marketer who has less money to test out their campaign. Nevertheless, it is important to consider the size of the geo as well. There is much more room to scale in a geo with a higher population.