The photo-rich counterpart to Facebook gets an upgrade in terms of how brands can manage their social media posts.
Facebook has recently introduced the ability for social media managers to schedule posts to Instagram using an official app, according to a report from Social Media Today.
In the past, scheduling had to be done using third-party applications, a precarious process that was impeded by Instagram’s own API and required a number of workarounds. Last year, this was helped a bit by a Graph API update by Facebook that simplified the posting process and allowed apps to provide scheduling options.
This still wasn’t very convenient, however, as brands using these tools couldn’t preview their posts prior to publishing them. The addition of scheduled posts to Instagram also lets users get over this hurdle by allowing them to see exactly what a post will look like before it goes live.
This crucial element will set the creator studio apart from its third-party counterparts to a point where it might be difficult for them to maintain their user bases.
In addition to all of this, according to the creator studio homepage, brands using the platform will be able to manage their inboxes, access analytics about their followers and post performance, and use information to achieve better engagement from the same app.
To properly make use of the platform, the brand’s Instagram business account must be linked to the Creator Studio. If the option to schedule doesn’t appear on the interface, it’s likely that Instagram hasn’t yet gotten around to enabling the feature for that specific account.
This roll-out has been going on for the past month or so and will likely be finished soon.
In the meantime, another report from Time reveals that Facebook plans to rebrand both Instagram and WhatsApp as “Instagram from Facebook” and “WhatsApp from Facebook.”
According to a spokeswoman who communicated with the publication, the mobile apps for both these products will sport the new branding. The spokeswoman added that the company wants “to be clearer about the products and services that are a part of Facebook.”