The media discovery platform is introducing a feature in its mobile apps that allows marketers to manage their adds on any platform.
Last Thursday, Pinterest announced the addition of mobile tools that let advertisers manage and create their ads in a simple interface directly from their phones.
“With the ease of Mobile Ad Tools, businesses get simplified ad creation with consolidated targeting options, taking the guesswork out of setting up Promoted Pins. Using Mobile Ad Tools, companies can build awareness and drive performance while reaching new customers without going over budget,” the company wrote in its blog post.
Early testers like FOUNT CEO Phillip Wachter said that his company saw a “drastic increase in engagement” with promoted pins, adding that the 4,430% increment brought in more visitors to the site than other social media platforms.
The process of creating an ad from the mobile app starts by selecting a Pin inside the business’ profile and then picking the targeting options. From there, other options can be set up such as the campaign’s duration and daily budget, just as they would in the desktop site.
The mobile tool also includes features that allow marketers to pause a campaign, edit its details and change its name. Analytics data from the campaign can also be viewed in the same interface, including impressions and CTR.
Ideally, Pinterest’s mobile ad interface will help marketing teams that want to react to trends on the fly without having to have other devices available.
This new addition appears to be part of an ongoing campaign by the company to attract more advertisers to its platform, as earlier this month the company released new video features tailor-made for brands.
Pinterest’s latest announcement reinforces this, adding that “over the past year, we’ve added a variety of features to help both small to medium-sized businesses and large advertisers with complex teams to more easily manage ads and collaborate on the platform.”
It’s too soon to tell whether this social media platform’s “come hither” attitude to advertisers will make it a more successful way to reach audiences than its competition, but the platform’s audience might actually be compelled to respond more positively to advertising than more universal ones like Facebook.