What Runs Where and AdPlexity: The Best Native Ad Spy tools (Coupons Included for Both!)

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To be successful, you need to stay ahead of your competition. If one of your rivals is using a new landing page and it is performing well, you want to be aware. You cannot have a competitive advantage without knowing what your rivals are up to. However, doing this manually is extremely time consuming.

This is why you should be using ad spy tools. They facilitate the process of competitive research, and save you time that you could be spending on other things. For those of you who use native ads, we are going to discuss two great native ad spy tools: What Runs Where and AdPlexity. Both of these tools are favorites to many affiliates who push native traffic because they are extremely easy to navigate, and provide them with the competitive research they need to create campaigns that perform well.

Below, we will go over the key features of both tools, explain their advantages, and compare them to one another to help you decide which will benefit your business the most.

What Runs Where

What Runs Where helps businesses grow by providing their users with the wealth of data necessary to gain competitive advantage. With their native ad spy tool, you can easily stay updated on your competitor’s strategies, see the best performing ads that are relevant to your niche, reach new audiences, and understand key trends across native channels.

Firstly, when you log into your account, What Runs Where displays a 30-day tracker on the home page. Here, users can add advertisers to the tracker in order to keep a record of what they are doing. This way, you can see all of your competitors’ ads without missing any of them in your search.

What do their search and filter options look like?

What Runs Where allows you to search by advertiser, site, network, and category in their search bar. Below we will go over their different filters and search capabilities.

It is important to note that you have to tick off “native” to start their search for native ads. In your searches, you can also choose to ‘Show All Ads’, or ‘Only Show Affiliate Ads’, which is great if you are focusing solely on native affiliate ads.

Top ads and keywords search

Using the top ads/keyword search is where you can get more specific with your research. For example, if you only wanted to search for weight loss advertisements, you can enter ‘weight loss’ in the keyword search to find relevant ads.

From here, you can also search through a ton of networks. What runs where has roughly 500 networks spread out across 7 tier 1 countries, including the United States, United Kingdom, Australia, Canada, Germany, France, Brazil, and Adult Sites (US).

Additionally, you can search for ads based on when they were last seen. If you want to search for your rival’s most recent ads, you can search ads from the last 30 days, or if you are digging a little further, you can use custom ranges as well.

Compare Advertisers

One of What Runs Where’s best features is the ‘Compare advertisers’ search. Here, users can compare up to four different advertisers to one another.

For example, below we searched for two home refinancing advertisers and compared them to one another.

When you compare advertisers, What Runs Where also show you information about traffic sources for each advertiser. With this information, people can identify exactly where their competitors are advertising, and what their impressions are. This is a great feature for users because it allows them to see where other ads are the most successful, and thus, make decisions for their ads based on competitive intelligence.

If you competitor is advertising somewhere and you are not, perhaps you should be advertising there as well. Using the compare advertisers feature can help you determine the best approaches to take based on research.

Categories

Finally, on What Runs Where, you can easily search over 25 different categories. They have comprehensive category search options, ranging from adult entertainment to law and government. Again, here to search for native ads, you simply have to check off “native”, and you can choose to search for all ads, or affiliate specific ads.

Under each category, you get an “ad breakdown” percentage for desktop, native, and mobile ads. Following this, a list of advertisers and traffic sources are provided, both of which can be exported.

How are the search results presented?

The search results are presented in descending order. They are organized neatly so you can easily scroll through all the relevant ads. Scrolling through the results, you see the name of the network, size of the ad, the date it was last seen, and an option to download the ad. When you click on ad, the landing page URL shows up, along with traffic sources, and the number of impressions.

Cost

What Runs Where has three different pricing options; basic, full coverage, and enterprise.

  • The basic coverage plan: includes desktop and native for $299/month.
  • The full coverage plan: includes mobile, desktop and native for $399/month
  • The enterprise plan: full coverage. For pricing, contact What Runs Where here https://www.whatrunswhere.com/request-a-demo

Their pricing starts at $299/month, but we have a 25% discount for a lifetime! To redeem this coupon go to https://www.whatrunswhere.com/pricing and enter the coupon code ‘MRKTHUB’.

AdPlexity

AdPlexity has a huge database, which is one of the biggest advantages of using it. Users have access to campaigns running in over 32 countries, and they can search for ads promoting affiliate offers from over 100 different affiliate networks. Additionally, they have many filters and search options to choose from in order to find the competitive information you are looking for.

Here we will walk you through some of AdPlexity’s best features, and show you how they can help you find your competitor’s best and most profitable native ads.

What do their search and filter options look like?

AdPlexity Native’s home page simplifies things by showing users all of the available filters and search options on the same page where they display their search results.

They have many filters, which allows users to be very precise with their research.

Search types

Here are some of AdPlexity’s most useful search types:

  • Keyword: AdPlexity’s keyword function searches landing pages and ad info for the keywords you enter in the search bar. This allows you to find ads in your niche. You can also apply several filters so you can narrow down your search.

  • Image: Using the image search, you can search for a variety of ads based on image tags. For example, if you are searching for flashlights, you can type this in and AdPlexity will find flashlight ads in their database. This is a unique feature we haven’t seen elsewhere, and it looks as though they’re running some kind of machine learning tagging algorithm on the images to tag them automatically. Very cool.
  • By Advertiser: Searching ‘by advertiser’ allows users to look for ads that are in landing page URLs, LP redirect chain, LP outgoing URLs, or all of the above. Using the search bar (enter query), you can search for any type of ad you are looking for.

  • By publisher: As the name suggests, this search function is useful when you are looking for ads that run on specific websites.

Filters

Below are all of the filters users can use to make their search as precise as possible:

  • Date range and days running
  • Device type
  • Country (Find ads running in over 32 different countries)
  • Language
  • Traffic source
  • Affiliate network
  • Tracking tool

What do their search results look like?

Once you have made your search, the results are all presented on one page. They can be organized by newest ads, time running, and ads with the most traffic.

When you click on an ad, AdPlexity shows you the image type, country the ad is running in, device types, and landing page URLs.

As you scroll down, additional data is shown in charts and graphs. The charts and graphs include details such as; week trend (measuring the number of occurances), publishers by volume, and traffic sources by durations.

Here is an example of publishers by volume data:

Cost

The cost of AdPlexity Native is $249/month, but we have a lifetime coupon for you! 

Go to https://native.adplexity.com/members/signup/native and use the coupon code ‘MRKTHUBADP’ to get AdPlexity for only $169/month. 

Some key differences between the two tools

Both What Runs Where and AdPlexity have great native ad spy tools, so in order to decide which tool is best for your business, we have laid out some key differentiators between the two:

  • With AdPlexity, users have access to ads in over 32 different countries, Whereas What Runs Where only focuses on seven Tier 1 countries.
  • What Runs Where lists traffic sources in their search results, and gives their number of impressions which is something AdPlexity does not provide to their users – we’re not sure how accurate this number is, but it’s a good ballpark figure.
  • Users can compare up to four different advertisers on What Runs Where
  • AdPlexity has a few more filters to choose from than What Runs Where
  • The searching by Image Tags on Adplexity is unique and useful, often advertisers might have a particular object in their image but not mention it in their ad text

Both of the tools are fairly expensive, however they are immensely helpful when you are doing your competitive research. All in all, we highly recommend both of these tools. What Runs Where and AdPlexity have their advantages and disadvantages, but they both great.

Discounts Just For You!

What Runs Where:

25% discount for a lifetime! To redeem this coupon go to https://www.whatrunswhere.com/pricing and enter the coupon code ‘MRKTHUB’.

AdPlexity:

Go to https://native.adplexity.com/members/signup/native and use the coupon code ‘MRKTHUBADP’ to get AdPlexity for only $169/month. 

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